In the digital age, growing your base of subscribers on digital platforms is necessary to stay relevant as an influencer, entrepreneur, or even as a larger business. As the digital landscape evolves rapidly, it can be hard to keep up with the most relevant platforms.
It’s easier to get subscribers on TikTok than on YouTube. The bite-sized videos that TikTok offers have made the platform hugely successful, and many YouTubers use TikTok to attract attention and gain more subscribers for their YouTube channel.
In the rest of this article, we’ll explore some of the trends and features of each platform and see how it influences the rate and number of subscribers. We’ll see how successful influencers and entrepreneurs are using these platforms to grow their audience.
TikTok Versus YouTube: Current Trends
At the moment, it’s easier to attract attention and get subscribers on TikTok. TikTok still has the novelty factor of being the newest, hottest platform, and there’s a contagious excitement around using this platform. It has spread throughout 150 countries and has over a billion users worldwide. This number is constantly growing as the platform attracts more and more users.
TikTok videos started off with a maximum length of 15 seconds. This has changed as the platform has increased in popularity, with videos now as long as 60 seconds available for viewing. The platform is introducing longer-length videos, with a current testing phase of 3-minute videos available from select content creators.
Even with the proposed longer formats, TikTok videos are still designed to be much shorter and more consumable than YouTube videos. For every YouTube video you could watch, you could watch dozens of short TikTok videos. This means the average viewer is able to consume much more varied content from different creators on TikTok, increasing the likelihood they discover a new creator they want to follow.
Also, TikTok has been gaining on YouTube in terms of watch time and has recently even surpassed the video platform in terms of monthly watched hours. That means that in record time, people are spending more and more of their screen time watching snippets on TikTok as opposed to viewing videos on YouTube.
With this many eyes on TikTok for so many hours, it’s easier to have a viral moment on TikTok these days instead of on YouTube.
However, for many, TikTok isn’t the end game. TikTok is a great way to get attention and catch the eye of new followers. Creators can use this buzz to get viewers to their YouTubechannels since this is where they create longer and potentially more lucrative content.
TikTok hasn’t yet evolved into a place to monetize the content that is being created. On YouTube, it’s common for popular creators to have sponsorship deals, affiliate links, and ad revenue built into their videos.
On TikTok, you may face difficulties in building your business. It can be hard to link to other sites as you can’t put links below your videos. This cuts down on your ability to make affiliate sales the way many YouTubers are able to do easily.
From this perspective, TikTok is a great place to generate excitement, attract attention, and put out short, fun content to win the hearts of fans. YouTube is the place to create longer, more detailed content that contains space for your sponsorships, ad placement, and affiliate links.
YouTube is also the ideal place to guide your subscribers to your other sites. Since it’s easy to supply links, you can easily promote your blog, website, or online store. This isn’t something you can do easily on TikTok.
The algorithm that recommends your video to new viewers works a bit differently between the two platforms. On YouTube, since your video will likely be several minutes long, it’s common for someone to start watching but not finish.
This will negatively impact your rating with the algorithm, as the algorithm understands that your video did not hold someone’s interest until the very end.
However, with 15-second videos on TikTok, clicking away before the end of the video isn’t as common.
While both TikTok and YouTube pay attention to what you watch in order to recommend relevant content you’ll likely stay on the platform to watch, TikTok takes it a step further. While they’ll give you plenty of content in your “For You” feed that aligns with your interests, they’ll also recommend some videos that don’t exactly align with things you’ve watched before.
TikTok’s more diverse recommendations make it easier to discover new creators and also for creators to get their videos seen by a wider audience. TikTok is a great place to really explore and see what is out there. This can happen on YouTube as well, but since the videos are typically longer, it can be a bigger investment of time to discover something new that you like.
Style of Content
Finally, the style of content that gets attention on these two platforms is a bit different. If you have the mind for creating fun, short video clips to make people entertained, you’ll find it easier to get likes and subscribers on TikTok.
If you have a more serious perspective and are looking to make informative content, YouTube is a better match for you. If you want to use TikTok to attract people to your informational YouTube channel, you’ll need to think of a short and light way to get their attention.
When it comes to attracting subscribers and growing your online presence, you can use a combination of TikTok and YouTube to achieve your goals. If you simply want to attract attention and get followers fast, TikTok is a great place to put yourself out there and share your unique personality, skills, or business with the world.
When you’re ready to develop more elaborate content, monetize it effectively, and share the other sites you have to offer, you’ll want to direct your subscribers to your YouTube channel. Combining the strengths of these two platforms is ideal for many influencers and entrepreneurs.
My Current Video Editing Setup and Favorite Products
Apple MacBook Air M1 512gb Ram (Waiting for the new 16in Pro)
LG 27MK400H-B Full HD Monitor with FreeSync 27″ (I literally have 4 of these 😅 )
Razer Holiday Bundle Cynosa Chroma Gaming Keyboard, Abyssus Gaming Mouse, Goliathus Chroma Mousepad
KTRIO Large Gaming Mouse Pad with Stitched Edges
Panasonic LUMIX G7 Digital Camera – Great Entry Camera for Shooting and Streaming
Neewer Ring Light Kit — A Must Have
Emart Green Screen Backdrop with Stand Kit – Affordable and Lots of Uses!
Elgato Stream Deck Mini – I only need the 6 keys
- Influencer Marketing Hub: The Ultimate TikTok Video Size Guide for 2021
- NBC News: Want to be YouTube famous? These social media stars say TikTok is the first step
- Tech Times: TikTok’s Algorithms Are Very Different from Facebook, Instagram, YouTube: How the ‘For You’ Feed Works
- Quora: Is it easier to get subscribers on TikTok or Youtube
- The Verge: TikTok reportedly overtakes Youtube in US Average Watch Time