Are Video Editing Jobs in Demand?


Video has become a prominent feature of modern culture, with film, social media, informative videos, and video marketing ranking among the most viewed online content. According to the U.S. Bureau of Labor Statistics, about 38,000 people in the U.S. work as film or video editors. This job market is expected to grow by 18% by 2029. 

Video editing jobs are currently in high demand, yet good video editors are hard to find. According to Forbes, “the golden age of video is upon us.” Video is becoming one of the fastest-growing types of online content, accounting for about ⅓ of all online activity. 

The COVID-19 pandemic and recent lockdowns have changed the way people consume online video, increasing the demand for video editors. Keep reading to learn more about video editors and how they contribute to creating and producing a film, online creative video content, video ads and marketing, and videos used in educational and instructional settings.

What Do Film and Video Editors Do?

Film and video editors are responsible for organizing and editing digital footage. They ensure the video has good flow and cohesiveness and add necessary transitions, visual effects, sound effects, and music. 

Video editors must be creative, patient, and have excellent attention to detail. They work with a director or content creator to turn the footage into the final product they envisioned. 

Some video editors work in a particular specialization, such as:

  • Animation editing 
  • Visual effects editing 
  • Editing and optimizing for ads and marketing 
  • Film editing 
  • TV studio editing 
  • Web video editing
  • Event video editing

Art and vocational schools and some high schools have acknowledged the need for professional video editors. Many provide courses on video and film editing now. Professional video editors often need a bachelor’s degree in film or broadcasting. Some may need to obtain certifications to prove proficiency in a particular computer-based video editing software suite. 

Video Editors Are Needed in Filmmaking

Video editors in filmmaking are responsible for mainstream Hollywood movies and other big-budget products. These video editors may focus on a specific genre, such as:

  • Animation 
  • Live-action television shows 
  • Movies 
  • Documentaries 

In recent years, filmmaking has expanded to include movies and shows produced specifically for release on streaming networks such as:

  • Netflix 
  • Hulu 
  • Amazon Prime Video 
  • HBO Max 
  • Paramount Plus 
  • Crunchyroll 
  • Funimation 
  • Apple TV Plus 
  • Disney Plus 

During the COVID-19 pandemic, many people sought entertainment via streaming networks, leading to networks’ growth and the need for more video content. 

Video Editors Can Bridge the Social Distance

The COVID-19 pandemic and resulting quarantine contributed to a need for distance learning, remote work, and informative medical videos. 

During quarantine, some educational institutions relied on live and pre-recorded video as a substitute for classroom instruction. 

Many businesses adapted to a work-from-home culture, often using video training in the place of hands-on training. 

As the pandemic spread, the medical community used video to share information about the risks of COVID-19 with both medical professionals and citizens worldwide. 

Video Editors Can Create Interactive Social Media Videos

The pandemic also led to a rise in social media video content creation. Online video content has grown faster than television due to its multi-platform availability, including mobile streaming and streaming via a dedicated device such as an Apple TV or Roku. 

The boom in video content popularity correlates with the ever-growing prevalence of social media. Major social media sites commonly used for sharing videos include:

  • YouTube 
  • Vimeo 
  • TikTok 
  • Twitch 
  • Twitter 
  • Facebook 
  • LinkedIn 
  • Snapchat 
  • Instagram

While some social media influencers edit their own videos, professional video editing software such as Final Cut Pro and Adobe Premiere Pro is full-featured. It requires an understanding of advanced user techniques.

For this reason, outsourcing to a video editor is the preferred option for many. Being proficient with this software increases the quality of the final product and puts skilled video editors in high demand. 

Content creators, or influencers, can receive revenue via:

  • Ads
  • Monetization
  • Sponsorships

Due to the explosion of content creation and loyal viewers, YouTube has become a career path not just for the YouTubers or “influencers” but also for those editing their videos. In recent years, the number of YouTube channels earning over US$10K has grown by over 50% year over year. 

There’s a lower threshold for entering the business as a web video content editor. Some editors in this category are freelancers, while others work for an agency. Many are self-taught or used free or low-cost online training courses to learn the needed skill set.

Video Editors Are Needed for Marketing and Ad Videos

With the increase in social media content being shared during the pandemic, advertisers began to use video content more aggressively as an integral part of their marketing strategy. Forbes also noted that by 2024, companies are expected to spend about US$12.66 billion in video advertising. 

InVideo noted 9 out of 10 consumers want more video content from brands and businesses, making video an integral part of modern marketing strategy. Business use of video is on the rise, with 71% of B2B and 66% of B2C marketers using some form of video marketing. 

Some video advertisements are full-length, but shorter video ads are often interspersed throughout a YouTube or Twitch stream or other videos. Video ads around 6–10 seconds long and full-length videos between one and 2 minutes long are most likely to be well received by viewers.  

Marketing videos are created with usability, design, data-driven marketing, and marketing technology in mind. These specifications create the need for concise, succinct, informative videos produced by skilled video editors. 

Final Thoughts

Video editing has always played a key role in filmmaking, including traditional films, television shows, animation, and documentaries. There’s so much one can learn from videos because they’re not only entertaining but can be pretty educational. Videos also help connect people.

During the COVID-19 pandemic, distance learning, remote work, video streaming services, social media video content, and video marketing and ads became more prevalent. The result was an increased demand for good video editors.

For these reasons, now is the perfect time to consider pursuing video editor jobs!

My Current Video Editing Setup and Favorite Products

Apple MacBook Air M1 512GB Ram (Waiting for the new 16in pro)

https://amzn.to/3BEJLP3

LG 27MK400H-B Full HD Monitor with FreeSync 27″ (I literally have 4 of these) 

https://amzn.to/3n2idiK

Razer Holiday Bundle Cynosa Chroma Gaming Keyboard, Abyssus Gaming Mouse, Goliathus Chroma Mousepad

https://amzn.to/3kWummJ

KTRIO Large Gaming Mouse Pad with Stitched Edges

https://amzn.to/3jJRqW4

Panasonic LUMIX G7 Digital Camera – Great Entry Camera for Shooting and Streaming

Neewer Ring Light Kit — A Must Have

https://amzn.to/2Yusl9P

Emart Green Screen Backdrop with Stand Kit – Affordable and Lots of Uses! 

https://amzn.to/3thLRkX

Elgato Stream Deck Mini – I only need the 6 keys

https://amzn.to/3yGJFVq

My Current Video Editing Setup and Favorite Products

Apple MacBook Air M1 512GB Ram (Waiting for the new 16in pro)

https://amzn.to/3BEJLP3

LG 27MK400H-B Full HD Monitor with FreeSync 27″ (I literally have 4 of these) 

https://amzn.to/3n2idiK

Razer Holiday Bundle Cynosa Chroma Gaming Keyboard, Abyssus Gaming Mouse, Goliathus Chroma Mousepad

https://amzn.to/3kWummJ

KTRIO Large Gaming Mouse Pad with Stitched Edges

https://amzn.to/3jJRqW4

Panasonic LUMIX G7 Digital Camera – Great Entry Camera for Shooting and Streaming

Neewer Ring Light Kit — A Must Have

https://amzn.to/2Yusl9P

Emart Green Screen Backdrop with Stand Kit – Affordable and Lots of Uses! 

https://amzn.to/3thLRkX

Elgato Stream Deck Mini – I only need the 6 keys

https://amzn.to/3yGJFVq

Sources

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